The Miracle on Saline Land: “Forest-Pulp-Paper Integration” Strategy of Huatai
| Authors | Donghui Shi |
| Lead Organization | Huatai |
| Type of Organization | Large Domestic Company |
| Country |
China
(East and South East Asia)
|
| Business Sector | Forestry |
| Role of the Poor | Producer |
| Theme | Environmental Impact Environmental Impact Public-Private Partnerships |
| MDG |
|
| Download Case Study Summary | Forthcoming |
| Download Full-Length Case Study | Download PDF |
| Abstract | In 2000, Huatai Paper Company, Ltd., the biggest newsprint manufacturer in China, launched a new strategy to substitute wood pulp for straw pulp. The key was mobilizing local farmers to plant fast-growing trees. Farmers get support from Huatai and the local government through technology, education and irrigation. About 6,000 households have participated, planting 40,000 hectares of fast-growing tress and generating a significant new source of income. Meanwhile, Huatai has grown its newsprint business while decreasing its environmental impact and minimizing the risk from volatile import prices for pulp. |
| Citation | Donghui, Shi. "The Miracle on Saline Land: 'Forest-Pulp-Paper Integration' Strategy of Huatai." GIM Case Study No. A020. New York: United Nations Development Programme, 2008 |
| Reference | A020 |
| Source | GIM 2008 |
| Type | Case Study |
| Language | English |
| Constraints | Access to Financial Services Knowledge and Skills |
| Strategies | Adapt Products and Processes Combine Resources and Capabilities with Others Invest in Removing Market Constraints |
