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Growing Inclusive Markets is an empirics-driven initiative based on a large pool of case studies. To identify business strategies that work, the approach was to learn from businesses that already include the poor successfully.
The research also adopted a private sector perspective, by looking at opportunities, challenges and solutions for doing business with the poor from the perspective of small, medium-sized and large companies operating locally, nationally and internationally, include state-owned, but also from civil society organizations.
As a resource, the case studies are consistent because they have been written to address a rigorous set of research questions. This means that you can rely on the cases to have consistent focus, depth, and reliability of data. Moreover, the common structure allows for easy comparability between cases.
The case studies included in the following database have been written specially for the Growing Inclusive Markets initiative by a network of developing country case writers working in their region.